About Us

Continuing a Legacy: The Serhey Davidson Story, From Phil Robbins to Lacey Riger

Over 75 years ago, Phil Robbins founded Serhey Davidson Corp a block from Wall Street, starting with a single policy to serve local businesses. His vision was simple yet powerful: provide exceptional commercial insurance services with a personal touch that larger firms couldn't match.

Historical collage featuring a 1965 letter from Berkshire Life Insurance Company congratulating Phil Robbins as the #1 producer in the United States for Health Insurance, along with vintage photographs and maps from Serhey Davidson's early years

Phil's commitment to understanding each client's unique needs and building lasting relationships set the foundation for what would become a multi-generational family business. He believed that insurance wasn't just about policies—it was about protecting dreams, businesses, and livelihoods.

In 1965, Phil Robbins was recognized as the #1 producer in the United States for Health Insurance Paid First Year Premiums by Berkshire Life Insurance Company—a testament to his dedication and the company's early success.

His son, Herb Robbins, continued this legacy, enhancing the company's reputation in commercial insurance throughout the New York metropolitan area. Under Herb's leadership, Serhey Davidson expanded its expertise, particularly in construction and commercial property insurance, while maintaining the personalized service that had become the company's hallmark.

Today, the third-generation leader, Lacey Riger, upholds these values while infusing traditional principles with modern strategies. Her expertise in Construction Risk Insurance has propelled the company into a new era of success and innovation. Lacey has expanded the company's reach while staying true to the core values established by her grandfather: integrity, expertise, and unwavering commitment to client success.

Under Lacey's leadership, Serhey Davidson has embraced technology to streamline processes while maintaining the personal, consultative approach that sets us apart. We continue to specialize in construction insurance, commercial liability, workers' compensation, and a full range of business insurance products.

Explore our journey from Phil Robbins to Lacey Riger and discover how we've been shaping the insurance industry for over seven decades. Our commitment to excellence, combined with our deep understanding of the New York business landscape, makes us the trusted partner for businesses seeking comprehensive insurance solutions.

Our Mission

To provide exceptional commercial insurance solutions that protect businesses and enable growth, while maintaining the personal service and expertise that has defined us for over 75 years.